Speed Event

Branding | Web design

The challenge

Create and design an internet presence for Speed Event, a trackday and sport driver's coaching organiser based in Germany.

The website has to be intuitive to use and sophisticated in its design.

Fabricate a brand, which shows off the company's energetic and dynamic in a more advanced way than the competition.

The solution

The brand identity is based on a simple 3 color concept.

The black and white simplicity creates easily readable text segments, which are topped of by the hard yellow contrast in the heading.

The pictures covering a substantial area of the screen give the website a motorsport, as well as a very personal feel.